Posters showing Lawrences character Mystique being strangled by Oscar Isaacs Apocalypse widely criticised
Film company 20th Century Fox has apologised for a billboard that features Jennifer Lawrences X-Men: Apocalypse character Mystique being strangled.
The imagery of Oscar Isaacs character Apocalypse choking Mystique is sometimes accompanied by the tagline: Only the strong will survive. Actor and filmmaker Rose McGowan said there was a major problem when the men and women at 20th Century Fox think casual violence against women is a way to market a film.
In a statement, Fox said in highlighting the villainy of Apocalypse, we didnt immediately realise the upsetting connotation of this image in print form.
The studio apologised and said it was removing promotional materials with the image. Fox added it would never condone violence against women.
McGowan shared a Facebook post criticising the posters with the comment, Fuck this shit.
There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film, she elaborated in an interview with the Hollywood Reporter.
There is no context in the ad, just a woman getting strangled. The fact that no one flagged this is offensive and, frankly, stupid.
She quoted a friends discussion of the brutality of that hideous X-Men poster with his nine-year-old daughter.
Her words: Dad, why is that monster man committing violence against a woman? This from a 9-year-old. If she can see it, why cant Fox?